What is the ultimate benefit of your offer? Make it clear, concise, and compelling.
If you're looking to [desire]…
And if you want to learn how to [benefit]…
This [offer] is crafted just for YOU.
What is your story? Why should they trust you? Share how you’ve faced and overcome similar challenges.
Example:
"My name is [Your Name], and I’ve been in the [Industry/Field] long enough to see these challenges firsthand. That’s why I created [Your Product/Service]."
The first benefit of your offer goes here—something that solves their biggest pain point.
The second benefit goes here—focus on something they want to achieve quickly.
The third benefit goes here—make this about a lasting transformation they’ll love.
And so much more!
Name the Step
The first specific result this step delivers goes here.
Add another exciting benefit this step provides—something they’ll love right away.
End with a practical, outcome-focused result they’ll achieve.
The first actionable benefit of this step goes here.
Add something about how this step simplifies or enhances their journey.
Highlight a unique outcome they’ll gain here that they can’t get elsewhere.
Start with the final breakthrough result this step provides.
Add a benefit that feels like a “cherry on top”—something unexpected yet valuable.
End with a clear, practical result they’ll enjoy after completing this step.
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The reason I’m offering this? I’ve seen firsthand how frustrating [specific audience pain point, e.g., 'getting consistent leads'] can be. This is my way of showing you how simple, strategic steps can completely transform your [insert specific result they want, e.g., 'marketing outcomes'].
We’ve packaged everything you need to [specific result they want, e.g., 'grow your business efficiently and predictably'] into this toolkit. These are proven strategies that have worked not just for me but for countless others in [relevant audience or field, e.g., 'the same industry as you'].
This isn’t just about helping you—when you succeed, it creates ripple effects. The tools and strategies inside this toolkit are designed to empower businesses like yours and, in turn, strengthen the entire community of [specific niche, e.g., 'entrepreneurs and marketers'].
There’s never been a better time to start something - for the price of 4 coffees (if you get it with oatmilk) - than RIGHT NOW!
This offer is for action-takers ONLY! Meaning: If you are ready to take serious action towards consistent, quality lead generation right now, then this is for you.
If you're on the fence about whether or not you should buy this and build a business that you actually love... I'm sorry to tell you this, but this offer won't last forever.
We will refund you 2x what you paid us for it.
Yeah, you read that right…
We are so confident that this toolkit will make you $$$ that we're willing to guarantee it. Some folks might give you 30 days to make your money back, but we're giving you a whole 6 MONTHS to try it out. If it doesn't work, we'll be shocked, but seriously, get back to us and we'll literally pay you for wasting your time.
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At [Your Company/Name], our mission is to [insert mission statement].
With [number] years in [specific field], we’ve helped [number] of [audience type] achieve [specific results].
Outside of [your professional expertise], I’m passionate about [hobby or interest], which fuels my dedication to helping others succeed.
Claim Your Bundle Now Before It’s Gone…
Reiterate the value and urgency:
This toolkit won’t just help you achieve [specific result]—it will transform how you approach [specific pain point]. But don’t wait—this offer is limited!
You get [brief list of key components] valued at $[total value] for just $[price]. And with our [guarantee details], there’s zero risk to give it a try!